2023 National YoungArts Week Campaign

National YoungArts Week is an intensive program for YoungArts winners with distinction to collaborate with peers across 10 disciplines, develop their craft with internationally recognized leaders in their fields and create lifelong connections. During the week-long intensive, audiences are invited to meet these accomplished young artists in five nights of performances, writers’ readings and an exhibition.

To captivate audiences and amplify YoungArts’ mission, a print, digital, and video campaign is created based on the brand identity which features thoughtfully curated imagery emphasizing that exceptional artistry is ageless.

Over the six-week period between the announcement of winners and the public presentation, an array of creative assets are produced, including books, programs, signage, postcards, videos, GIFs, slides and ads.

Since the run of show isn't confirmed until the day of the performance, the program is printed on the same day and inserted into a pre-printed sleeve containing critical institutional information.

The 120-page printed catalogue and anthology, created in three weeks, gives equal focus to each artist’s work while adhering to brand standards. We also publish a digital version.